Water Savings Initiatives

A campaign to encourage Sydney-siders to save potable water.


City of Sydney


Brand Messaging
Brand Marks



Our brainstorming of ideas lead to the “Nice Save, Sydney” water saving campaign. With the friendly, approachable logo and visuals that are easily understood by those of non-English speaking backgrounds, the campaign is in development for roll out in aquatic centres and other council buildings around the city.

I've had the pleasure of working with Wide Open Co. in a recent behavioural change project and would highly recommend their work (and creativity) to others with a similar need. Their ideas and designs not only met the project requirements but exceeded our expectations with regards to timeframes and budget. The designers have a great passion for what they do and this was evident in the final product. Thank you Kirsty and Meghan for your amazing work.
Elisa Idris
City of Sydney

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