The GPT Sustainability Team engaged Wide Open Co to develop a template for a bi-monthly Waste & Recycling Watching Brief.
The aim of the brief was to provide high level information to the reader with click throughs for a deeper dive into the information, if the reader was interested. GPT also needed an easy reference for their Asset Management Team to lean on to understand the fast-moving legislative changes within each state, and a templated solution with agility to expand and contract based on supplied content.
Wide Open Co. designed a flexible template solution for the briefing document that presents some quite complex information in a visually appealing and practical way. The use of the template provides a cost effective way for The GPT Group to produce this as an ongoing publication.
We worked within the GPT brand guidelines to create a readable and engaging document template. Feedback from GPT is that the report is useful when talking to tenants and retailers as it is a medium for them to start a conversation around particular and relevant topics that affect the tenants. Sections within the report have also helped inform budget preparations.
Meghan and Kirsty have a special ability to interpret the brief and ask questions to deepen their knowledge in order to add value. I love how they get into the topic being communicated. The Wide Open Co team are extremely creative, responsive to timeframes and always meet my deadlines. I always look forward to receiving files from the team - its like unwrapping a present - I'm always surprised and happy.
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