Canva templates for The Climate Reality Australia & Pacific Instagram account utilise bright pops of colour as a backdrop to some critical messaging.
The Climate Reality Project Australia & Pacific (TCRP) is a network of trained Climate Reality Leaders from Australia, Aotearoa/New Zealand and the Pacific that inspires just action on climate change.
Our brief was to design an adaptable series of templates for the organisation's Instagram account, able to be managed in-house within the Canva platform.
The result is a series of colourful, versatile templates that utilise a library of organic shapes, patterns and illustrations, inspired by the vitality of the Pacific nations.
The feedback has been a resounding success. The team have loved using the designs and adapting them for different content and have noted a marked increase in Instagram views.
The templates are managed wholly within Canva by the team at TCRP. Brand kit essentials and an asset library of illustrations, patterns and shapes ensure the templates are easy to adapt for different content.
The designs are bright, eye-catching and informal, conveying some serious messaging in an approachable way.
With many graphic elements to choose from, the templates are a fun way to engage social media followers.
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