Taking Climate Reality to Egypt in November 2022
The Climate Reality Project asked us to develop a suite of Australia & Pacific branded COP27 resources, and to support their distribution via a paid social media campaign in October & November.
We produced a briefing paper, for print and electronic distribution, that was both visual and informative. We designed a single interactive PDF explainer, so that links to all relevant resources could be sent via email; as well as designing and developing a COP27 web page interface that would serve as their toolkit. And lastly, we produced a series of social media tiles and a video promotion, and managed paid advertising on Facebook and Google in the weeks leading up to the COP27 event held in Egypt.
The Briefing Paper is designed to be an easy-to-follow resource for Climate Reality Project Leaders and other passionate advocates containing key messaging pertaining to the need for government action on climate change.
Summarised in a short social media video tile sequence, the 5 key urgent points of action needed at the COP27 event and beyond.
Interactive PDF Explainer is a quick guide resource for Climate Reality Project leaders and other passionate advocates.
The team really understood our target audience and shaped how we formatted content to communicate our campaign goals effectively.