Building a contemporary online presence
A complete overhaul of the site structure, areas of expertise, tags, naming conventions and navigation completely changed the look and browsing experience. In addition, control over tags, categories and colours were introduced to ensure the CMS experience for the Greenfields team was geared towards blogging, simplicity and autonomy, where appropriate.
Creating a fitting home for Greenfields time critical blog posts, and elevating their appeal, was paramount and achieved with a clear and contemporary layout. As was simplifying the posting process, integration with Mailchimp and distribution of eDMs. Greenfields didn’t need help uploading their first article… and we look forward to seeing new articles in the near future.
Greenfields are a modest bunch and were reluctant to include photos. We hope you agree that it’s more personal to have a visual of the person you’re dealing with, and to that end, we made it easy to ‘e-meet’ and learn about the small group of individuals that make up this boutique firm, with prominent profiles and access to their direct contact details.