‘Daily Acts of Recycling’ workplace tenancy campaign
Thirteen campaign posters (6 examples above) offer general messaging and target specific behaviours. These should be displayed in the workplace on prominent walls, and near general waste and recycling stream bins.
Floor decals for foyers and lobbies prime the audience before they enter the office.
Coffee mugs, Keep Cups and Calico Bags encourage office workers to recondition themselves to avoid disposable options.
Social media tiles were created to increase awareness and potentially initiate online conversations; Lift screens provided another opportunity to display key messaging while corporate executives and employees are moving between floors; Digital banners are an easy way to disseminate the campaign message within emails (set into an email signature) and electronic newsletters for individual tenancies that want to further promote campaign goals.