Our three-step process — Exploration, Conceptualisation, and Validation — is designed to uncover the essence of your brand and bring it to life. What makes our process truly effective is the close collaboration we maintain with our clients at every stage.
Step 1: Exploration and understanding your brand together
The journey begins with discovery. We work closely with you to dive into your business, audience, and market. Through workshops, questionnaires, and research, we uncover insights about your goals, values, and the impact you want to make.
Client Example: Beechworth Short Stays
For Beechworth Short Stays, that meant developing a clear site map, interface design, and helping determine which property management system (PMS) best met their objectives.
Jen Boote & Jess Ross from Beechworth Short Stays shared, “Wide Open Co were tireless in their pursuit of what it was that we needed - which was far more complex than we had realised. I can't thank Wide Open Co enough for all they have done for us. We wouldn't be where we are now without their support, guidance, research and their energy! We couldn't recommend them more highly.” https://www.wideopenco.com.au/work/holiday-website-exploration
Collaboration during Exploration ensures that we capture your vision accurately. Your input is not just helpful — it’s essential. Together, we map out the foundations that will guide the rest of the creative process.
Step 2: Conceptualisation and co-creating ideas
With a clear understanding of your brand, we move into Conceptualisation. This is where ideas take form visually and strategically. Sketches, mood boards, and design prototypes are shared and discussed — feedback is encouraged, explored, and iterated.
Client Example: Sim Rigs
For Sim Rigs, we developed a brand mark that captures the high-octane energy of e-Sports motor racing and provides their in-house team with a strong creative foundation for ongoing digital content and marketing.
The client appreciated our collaborative approach, stating, “Wide Open Co. are very thorough in finding out who your business is and the goals you want to achieve.” https://www.wideopenco.com.au/work/sim-rigs
By collaborating at this stage, we make sure that the creative direction aligns with your vision. Conceptualisation becomes a shared creative space, producing solutions that feel truly yours.
Step 3: Validation and refining for maximum impact
Even the strongest ideas benefit from testing and refinement. In Validation, we evaluate concepts through real-world feedback and technical review, ensuring your brand is both striking and functional.
Client Example: Greenfields Lawyers
For Greenfields Lawyers, we designed a contemporary brand, and applied it to a custom Webflow site build, lifting their image considerably.
Greenfields Lawyers commended our collaborative process, noting, “Wide Open Co guided us through the process step by step, from planning, design, testing and launch. It was a painless and efficient project that was managed smoothly.” https://www.wideopenco.com.au/case-studies/greenfields
Collaboration remains central here: your perspective helps guide adjustments, ensuring the final solution is polished, purposeful, and ready to connect with your audience.
Collaboration — The glue that holds it all together
From start to finish, collaboration is what binds our process. At Wide Open Co., we don’t just create for our clients — we create with them. This partnership ensures that every decision is informed, every design is intentional, and every brand is authentically you.
