Construction costs and contracts, ‘straight up’.
We bring a no-nonsense, considered and much appreciated dynamic to quantity surveying. We are without exception the go to for:
Our customers enjoy access to skills and experience, trustworthy and relevant data, reliable forecasts and budgets, minimal cost and quality trade-offs, easily implemented advice, productive communications, forward momentum, and open and valued relationships. All of this is made possible because the a2m Consulting brand is underpinned by the following values:
The following pages explain the visual identity system and the rules around using the brand mark correctly to build on the existing brand strength, and create an inspiring and unified brand. Consistency of application is key to success. Not only with regard to the brand mark, but adherence to our values across all that we do.
Please follow the guidelines carefully. Any organisation or individual seeking to use the a2m Consulting brand mark for any purpose must first obtain written permission from a2m.
a2m Consulting bridge the divide between the mathematical and theoretical aspects of quantity surveying and the important collaborative interfacing that makes for a positive experience for all stakeholders.
Our brand marks were carefully crafted to convey our distinctive value by communicating through the following visual signals:
Used for spot colour printing such as stationery, promotional merchandise.
Used for full colour printing such as brochures, invitations, advertising.
Used for digital/online purposes such as website, email, Word templates
Always consider using the primary brand mark. Only use the secondary mark where space restrictions apply.
Used for spot colour printing such as stationery, merchandise.
Used for full colour printing such as brochures, invitations, advertising.
Used for online purposes such as website, email, Word templates
The Arc or a piece of the Arc can be used for decorative purposes, with the brand mark within close proximity or where the primary or secondary brand marks are not appropriate, such as for a favicon.
To maximise the brand’s presence and visual standout, there is a defined minimum clear space area. This clear zone around the brand mark defines the area into which no other graphic elements, such as text, imagery or other brandmarks can intrude.
The centre and outer stroke of the ‘a’ is used as a measure for clear space around the brand mark, on all sides.
The brand mark is designed to withstand scaling to as small as 15mm (42px) width , which equates to 10.3mm (30px)high.
This is the absolute minimum that the mark should be reproduced at. For ease of recognition, ideally, we will avoid using it smaller than 20mm (57px) wide.
To maintain consistency, it is essential that the brand mark is never altered in any way and is always reproduced from the master artwork. Here are a few examples of what not to do.
Notice the brand mark has been cropped at the base of the lettering?
Notice low contrast? The green & white brand mark would be a suitable alternative
Notice brand mark has been distorted? Ensure fixed horizontal and vertical scaling
Notice low colour contrast? Moving brand mark to sit over the sky would be a suitable approach
When outsourcing any graphic communications, this style guide should be shared and a proof should be sighted to ensure guidelines are met and correct brandmark used.
The core brand colours should be applied to all communications to develop a strong brand recognition. Care should be taken to ensure the appropriate PMS colour or breakdown is used.
Black and tints of the colours should be used sparingly.
PMS 355
CMYK 100, 0, 100, 0
RGB 15, 152, 73
HEX #0F9849
PMS 432
CMYK 70, 33, 27, 80
RGB 30, 49, 57
HEX #1E3139
The volume in individual pieces can vary, but as a general rule of thumb, use 25% green on either white or tealcoal. Avoid using black and tints, and choose white as a background colour frequently.
Our style of typography should reflect our personality and purpose.
When setting type on a page, where you don’t put it can be as important (if not more so) than where you do. Don’t fill the area of feel that everything needs to be the same size. Introduce scale and breathing space. Try to leave 30% clear white space on all documents.
Whenever possible, marketing materials, website and client facing documents should be set exclusively in fonts from the DIN Next Pro typeface family.
Documents produced internally should be set exclusively in fonts from the Roboto typeface family.
Use for emphasis, sparingly.
Use in title case or sentence case for titles, headings, subheadings and feature text.
We want an individual, ownable style that’s uniquely a2m and builds on our values, particularly excellence, trustworthiness, collaboration and enthusiasm.
Here’s how our photographic style can help achieve it:
Letterhead and business card have each been designed to reinforce the a2m brand for client facing communications. When stocks are running low, printing can be ordered through Wide Open Co.
For approvals and further assistance.