New name, same great Italian cuisine
We began by prioritising the marketing device roll-out so everything would work like clockwork in the incredibly short timeframe. Ensuring all parties knew what to expect and when, what we needed from them. Without delay, we set about creating a brand mark that conveyed a confident, fresh, modern restaurant persona.
Understanding the need to embed Village Pizza & Pasta’s new visual identity within the ‘walls’ (so to speak) of the restaurant, we worked closely with the owner to develop on-brand paint colours and lighting solutions to partition and create a unique ambiance for the dining and work areas.
Working with OrderMate, we made sure all the creative assets, colours and fonts were in line with the bricks-and-mortar restaurant so that take away customers would always know who they were ordering from.
With plenty of local competition and angling for a premium position, we had to make sure the brand mark clearly represented the gourmet offering and table service. Highlighting the sit down utensils elevated the restaurant concept, the pizza and pasta symbology broadened the menu expectation and carefully selected colours and fonts combined to present the desired persona and the delicious food on offer.