A move and making memories
Our first step was to work with Hutchinson Legal to define their brand identity. This meant working closely with their team to understand the vision for success, what the existing brand mark meant to them and the new brand’s physical home. Our comprehensive brand strategy process enabled us to really get to grips with the direction Hutchinson Legal had in mind for their company and develop a brand that would help get them there.
After completing brand strategy and identity, we moved onto roll out to ensure everything was ready for Hutchinson Legal’s new home.
We gave their quarterly newsletter a much needed overhaul, along with other client facing marketing collateral.
We also developed an automated email signature generator, business card ordering system and templates for in-house letters and contractors to reduce ongoing costs for Hutchinson Legal.
Providing a short-term solution, we applied the new visual identity the skin of Hutchinson Legal’s website to ensure the new brand maintained its integrity across this high visibility channel.
We coordinated the production of each piece of brand collateral, as well as production and installation of external signage and lighting, and reception signage.
We developed an easy-to-use online style guide, with all brand elements in one place, so the new brand was easily accessible by all the Hutchinson Legal team.
‘Wide Open Co. championed our rebranding. Their passion shone through in their customer service, going the extra mile on numerous occasions. While we were distracted with other aspects of the project, they persevered and together we achieved what we set out to accomplish. We are delighted with our new look.’
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